We are happy to announce that Prof. Dr. Florian Artinger, Head of Program BA Digital Business & Management, and his colleagues have received a research grant of 350.000€ from the Independent Research Fund Denmark.
The project "Strengthening the recycled plastics value chain through addressing the roots of defensive decision-making" is an interdisciplinary project that combines the fields of operations research, behavioral sciences and material sciences. It is a collaboration between Berlin International University of Applied Sciences, Aalborg University, Goethe University Frankfurt and Simply Rational.
The project will investigate how uncertainties of technical, organizational, and contextual nature influence organizations’ perception of the opportunities and risks of becoming a part of the recycled plastics value chain, and how these perceptions guide their strategic decision behavior.
In particular, the project aims to explore the roots of defensive decision making. Prof. Dr. Florian Artinger and his colleagues want to develop design principles for organizations, value chains, and policymakers that can reduce overly cautious strategic decision-making behavior, especially with respect to the adoption of socially desirable sustainable technologies and materials.
The project will start in July 2022 and run for three years.
We congratulate our professor, and are looking forward to the valuable research findings!
Independent Research Fund Denmark funds specific research activities within all scientific areas that are based on the researchers' own initiatives and that improve the quality and internationalization of Danish research.
Florian Artinger is a Professor of Business Administration at the Berlin International University of Applied Sciences, co-founder and managing partner of Simply Rational – The Decision Institute, and an associate researcher at the Max Planck Institute for Human Development. He received his PhD from the Max Planck Institute and has been a researcher at the University of Warwick, the University of Chicago, and the University of Oxford. Florian Artinger's work includes teaching, research, and consulting in the areas of decision making, management, and machine learning. As co-founder and managing partner of Simply Rational, Florian Artinger helps organizations measurably improve their decision-making processes. To do so, Simply Rational leverages Nobel Prize-winning insights from behavioral science and the latest machine learning methods. His clients include Morningstar Investment, the German Football Association (DFB) and the City of Berlin. His work has been published in leading academic journals and has won international awards. He is a keynote speaker at practitioner conferences and has taught managers and financial analysts the art and science of good decision making.
