Professor Süheyla Schroeder’s Strategy Making class took an excursion to the offices of A Color Bright in Kreuzberg last week. This young and dynamic company designs, builds and launches digital products—both for clients and their own ventures. Sven Ellingen, one of A Color Bright’s founders, gave a stimulating presentation with examples of how the company creates new, high value products that meet the needs of users. Professor Schroeder’s Graphic Design and Product Design students had lots of questions and the group had a lively discussion after the presentation.
Overall, this was a very educational excursion. Many thanks to the A Color Bright Team for having us!
