The BA Business Administration | International Management & Marketing program prepares students for international business environments with a strong foundation in management, marketing, strategy, digital business, and organizational practice. Taught in English and based in Berlin, the program supports students in developing the skills needed to manage diverse teams, coordinate projects, and design international management and marketing strategies for startups, small and medium-sized enterprises (SMEs), and multinational corporations.
Study International Management & Marketing in Berlin
The BA Business Administration | International Management & Marketing program covers key areas of business administration, including the foundations of management and marketing, international business, digital business, organizational theory, strategic management, human resource management, accounting and controlling, and practice-oriented business skills such as team building, conflict management, and critical thinking. Through project-based learning, case studies, and practical business challenges, students develop the analytical, strategic, and interpersonal competencies needed to navigate diverse international business environments and respond to the demands of a rapidly evolving global marketplace.
Application period
Applications are open for Fall Semester 2026–2027
Program start
October
Academic calendar
[Needs confirmation: final academic calendar dates]
Admissions consultation
[Needs confirmation: next admissions consultation date/link]
3 years (6 semesters)
Full-time
Berlin
Tuition fees and additional costs may vary depending on applicant status and academic year. Please check the final admissions and tuition information before publication.
EU Nationals:
745 EUR monthly installment, 6 installments per semester.
[Needs confirmation: final Whitecliffe tuition wording]
Non-EU Nationals:
4,640 EUR installment per semester.
[Needs confirmation: final Whitecliffe tuition wording and registration fee]
The program supports students in building a modern business skill set that can be adapted to different international business settings. Students learn to approach management and marketing challenges through applied projects, business analysis, strategy development, intercultural awareness, and practical decision-making.
Tuition Fees
NZ Government key information link for students.
The BA Business Administration | International Management & Marketing prepares students to lead projects, manage teams, and drive business performance. Graduates can pursue careers in marketing, management, consulting, NGOs, or launch their own startups, with global opportunities in Berlin and beyond.
Georgia Mae Humphries
To apply for the BA Business Administration | International Management & Marketing program, applicants must hold a German Abitur, Fachabitur, or an equivalent international qualification. Foreign qualifications must meet the equivalence criteria established by the German Central Office for Foreign Education.
Applicants are required to submit the following documents:
As the program is taught entirely in English, German language proficiency is not required.
Applicants who are eligible for admission to a bachelor’s degree program but have not yet achieved CEFR level B2 in English may apply to the English Preparatory School before commencing their studies.
Graduates receive a Bachelor of Arts (BA) degree.
Yes. The program is taught entirely in English. German language proficiency is not required; however, applicants must provide proof of English language proficiency at CEFR level B2 or higher.
The program is completed over 3 years (6 semesters).
The program is taught in Berlin.
Students study key areas of business administration, including management, marketing, international business, digital business, organizational theory, strategic management, human resource management, accounting and controlling, as well as practice-oriented business skills.
Graduates may pursue career opportunities as general managers, business analysts, consultants, management professionals, marketing professionals, or business specialists within SMEs, multinational corporations, startups, NGOs, and public sector organizations. The program also provides a strong foundation for postgraduate study and research.
Applicants must hold a German Abitur, Fachabitur, or an equivalent international qualification, submit the required application documents, and provide proof of English language proficiency at CEFR level B2 or higher.
No. German language proficiency is not required for this English-taught program.
Students in BA Business Administration | International Management & Marketing learn from academic staff with expertise in business administration, management, marketing, data, finance, entrepreneurship, strategy, and international business contexts. The current academic staff listed for Business Administration includes Prof. Dr. Erick Behar-Villegas, Prof. Dr. Peter Mantel, Prof. Dr. Jennifer Hynes, Prof. Dr. Hasan Koç, and Prof. Dr. Barış Ülker.
